Saturday, November 03, 2007

Truth in advertising

Yesterday I bought a new tube of toothpaste. There are far too many choices offered, and in the end I gave up trying to decide which was best and just went with the first one I picked up. This toothpaste said, on the front somewhere, ブーケ, which seemed a little odd as the only way I could imagine reading it was as bouquet. I wondered if it meant something different in Japanese, or whether there was some idea being promoted that if you use this toothpaste your breath will smell as fresh as a bouquet of flowers. I didn't worry about it, though. You know what advertising is like. They get a bit carried away sometimes with the extravagant language and over-the-top imagery.

This morning I tried the toothpaste for the first time, and to my horror discovered that there was nothing extravagant or over-the-top about the language at all. The toothpaste actually smells like a bouquet, and using it is like having a bunch of flowers stuffed into your mouth. I didn't even know I knew what a bouquet tasted like, but apparently I do. It is REVOLTING. Also, it makes me feel as though I am the lead attraction in some bizarre funeral rite.

I'm going back to old-fashioned mint.

5 comments:

torrygirl said...

Did it have that odd minty aftertaste that seems to go with all flavoured toothpastes?

Floral flavours definitely do NOT belong in edible substances. I once ate lavender sorbet, which managed to taste exactly like the smell of lavender. It was a very odd experience.

Badaunt said...

There was no minty aftertaste. I might have been able to stand it if there was a minty aftertaste.

Or maybe not. The flowers are hard to get past.

Flowers are only edible if they don't taste like flowers, in my opinion.

Contamination said...

I personally stick with Auqafresh, it's sold as Mcleans in Australia - so I get to use the same type of toothpaste as "back home".

Radioactive Jam said...

Chrysanthemum and petunia breath? Ew.

The Editter said...

I've nearly finished my organic Australian lemon myrtle toothpaste, and am still very unsure about it...